Opening a business can be a very stressful experience. The government permitting processes can be aggravating, time-consuming and costly if not done correctly. The Alcohol Industry Experts is the only firm with over 20 years experience in alcoholic beverage licensing and compliance. The founder was a high ranking California Department of Alcoholic Beverage Control official responsible for licensing thousands of businesses and bringing hundreds of disorderly operations into compliance. Let The Alcohol Industry Experts guide you through the convoluted licensing process, set your business on a path to success by ensuring your compliance with state, federal and local laws, and be your ultimate resource for all things alcohol related.
The Alcohol Industry Experts founder Will Salao is a former Supervising Agent in charge with the California Department of Alcoholic Beverage Control (ABC). During his twenty year tenure with ABC, Will worked throughout Southern California, helping thousands of business owners through the complicated state licensing process as well as bringing hundreds of disorderly businesses into compliance.
Will’s last assignment was commanding the Greater Metropolitan Los Angeles area from 2007 to 2017. As the commander of that office, Will was not only responsible for licensing and policing the tens of thousands of licensees in the area but also for fostering and maintaining excellent relationships with the community, law enforcement, government agencies and elected officials of Los Angeles.
Will has a Bachelor of Science degree in criminal justice from California State University Long Beach, holds advanced leadership and management certificates from The California Commission on Peace Officers Standards and Training, is a certified ABC RBS training provider and also a recognized counterfeit identification expert.
Will Salao and his consulting firm were able to help streamline the process for my beer and wine application. He is someone you can trust to get things done professionally and on time. My experience with his consulting firm was all positive and I recommend his services to any business who is looking to apply for anything with ABC.