LA Weekly: L.A. Beerathon Canceled

LA Weekly: L.A. Beerathon Canceled

L.A. Beerathon Canceled by California Department of Alcoholic Beverage Control

Updated after the jump with a response from the department, who claims Beerathon organizers need their own liquor license.

Originally posted at 6:45 a.m.

The first annual Los Angeles Beerathon — set for Saturday, March 31 — has been called off by the California Department of Alcoholic Beverage Control.

Was it too impossibly awesome to last? For $55, beerathoners were to be handed a 12-oz. beer at each of 26 bars downtown, over 13 hours. Sort of like the dance of death that frat boys are rumored to do on their 21st birthdays, only classier and hoppier and certified by Beerathon LLC.

Here’s what ABC staffer Will Salao — who very well may be the sober Sally that Beerathon identified earlier — is saying in response to angry people emailing him today.

“In a nutshell, the organizers were selling beer without a license ($55 gets you one beer at 26 different locations). ABC, and from my understanding, LAPD and officialswith the City of Los Angeles were only made aware of this event on Wednesday, March 28th. Had a bar/restaurant participated in this event, they would have been in violation of Sections 23355 and 25600 of the Business Professions Code.”

Salao then calls out Beerathon organizer Sam using his last name (which Sam is totally not OK with), and says that “he or his organization were not familiar with California law and did not contact our agency directly prior to planning the event. Had they contacted ABC when planning the event, they would not have been in this predicament.”

See full article here.

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